The company wanted to recognise its top leaders in a way that would not read as another reward trip.
30Leaders
2Countries
2Reward Tiers
The Moment
Participants described it as the most meaningful corporate journey of their careers.
The Designer's Note
The two countries were not joined for convenience. The journey was built as a single narrative arc — the weight of civilisation in Egypt, then silence in the Jordanian desert — because leadership is easier to feel than to lecture about. The order of the two halves mattered more than either destination.