A road through a snow-covered forest, seen from above

Design Method

Why our journeys
turn out different.

How we think

Understand first.
Then design.

  1. 01

    Know the people

    Who is travelling, what this trip means to them, and who must be well taken care of.

  2. 02

    Know the place

    Not what is famous. What a place truly holds, and what is worth experiencing this time.

  3. 03

    Understand the purpose

    What the journey should leave behind, for a person, a family or a company.

  4. 04

    Design the experience

    Sequence, movement, rhythm and space. What comes first, where to slow down, what to leave open.

  5. 05

    Journey before itinerary

    The days are written last. Every stop has to earn its place in the journey.

  6. 06

    Journey architect

    From the first question to the day it really happens, we hold the whole journey.

Zelts Yang on a Paris Métro platform

01 · Know the people

Before we design anything,
we ask a few questions.

  1. 01Which chapter of your life, or your company’s, is this journey part of?
  2. 02The last trip you truly remember: what was it you remembered?
  3. 03This time, who must be well taken care of?
  4. 04If you could bring back only one thing, what would it be?
A rorbu deck over the water in Lofoten

02 · Know the place · Lofoten

Stay inside the place,
not beside it.

Two nights in a rorbu at Hamnøy, a fishing cabin built over the water, instead of a hotel with a fjord view.

You wake inside a village that still works. And with two nights, the second morning is yours, not your luggage’s.

See THE FIRST ARCTIC →

The group in hanbok at Gyeongbokgung

03 · Understand the purpose · Seoul

For a group, design around
the people being recognised.

52 agents in hanbok at Gyeongbokgung in the morning. The recognition dinner at Samcheonggak that evening, in a private hall. The next day free, with a meal allowance.

The evening belongs to the people being recognised. The day after belongs to everyone.

See the Seoul journey →

On deck aboard Havila along the Norwegian coast

04 · Design the experience · Norway, the Alps

Let the travelling
be part of the journey.

Lofoten to Tromsø by sea, with one night on Havila. Across the Alps, south on the Bernina Express and back north over the high road.

The coast passes while you sleep, the Alps pass the train window, and no day is lost to a long drive.

See THE ALPINE CROSSING →

04Design the experience · Aurora

Nobody can promise the aurora.

So we give it more nights.
Seven, in four places. Two under a glass roof.
Nothing planned after dark.

Santa Claus Village at dusk

05 · Journey before itinerary · Rovaniemi

Leave out what
does not earn its place.

Rovaniemi is a day, not a night: Santa Claus Village and the Arctic Circle, then straight on to the forest at Pyhä.

What we want from Rovaniemi is not in the city centre. A night there would cost a night under the forest sky.

See THE FIRST ARCTIC →

06 · Journey architect

An architect designs how people experience a space.
A journey architect designs how people experience a journey.

You see this thinking before you book. Every proposal says why this route, why this stay, and what cannot be promised.

Zelts Yang working on a laptop on a wooden deck in Lofoten

Start a conversation

Where should the next journey go?
Let us design your journey.

No need to have every detail worked out. A place, a date, a group, or just an idea is enough to start.

Start a Conversation →WhatsApp us

or write to hello@zelcuratours.com · WhatsApp +60 17-717 8760

Zelts Yang · Founder · Journey Designer