VVIP Incentive · Arctic Canada & the Rockies · 8 Nights

Arctic Canada and the Rockies

Twenty guests, eleven days: Vancouver, Yellowknife and Banff. Three aurora nights in a row in Yellowknife, and a private barn above a frozen lake.

Journey Design
ZeL CuraToursA corporate journey case study · zelcuratours.com
01

The Brief

Client
A tyre manufacturing group
Group
20 guests
Length
8 Nights
Season
Winter · nights near minus 30
The challenge

Twenty guests flying from the tropics to the Arctic and the Rockies: a long flight each way with a connection, nights at around minus thirty, and an aurora nobody can guarantee.

This time

Two things to do: turn twenty guests into one named group with a shared story, and give the thing they were flying halfway round the world for a real chance of happening. Five decisions made it work.

02

The Idea

Twenty is small enough to close a castle,
and large enough to fill a barn.

The programme was built around the number: where the money and the nights go, where to wait, and where to split.

  1. A car crossing an ice road on a frozen lake in low Arctic sun
    01

    The ice road onto Great Slave Lake

    Yellowknife · the ice road

  2. The aurora over a northern lake at night
    02

    Not one aurora night

    Yellowknife · three nights

  3. Peyto Lake in fresh snow
    03

    Two versions of one day

    The Rockies · the Parkway

  4. People on the frozen surface of Lake Louise, below the Victoria Glacier
    04

    The loudest night last

    Lake Louise · the barn

03

How the Journey Unfolds

Eleven days in four parts.
Green, then cold, then warm.

CANADAGREAT SLAVE LAKEPACIFICROCKIESVancouverIn & outYellowknife3 aurora nightsCalgaryBanffLake Louise
The Route

In and out through Vancouver, with three Arctic nights and the Rockies between

  1. Vancouver → YellowknifeTwo days in Vancouver, then north into the Arctic
  2. The Great Slave Lake ice roadA cabin on the ice, the first aurora night
  3. Yellowknife → CalgaryA day that only moves the group south
  4. Banff · Lake LouiseThe Parkway or Johnston Canyon, Lake Louise and the barn
  5. Calgary → VancouverThe farewell gala, then home

Vancouver → Yellowknife → Banff → Vancouver · 8 Nights · 20 guests

04

The Design Decisions

Five decisions,
each a departure from the usual.

01
Decision 01

No welcome dinner on the first night.

The usual way

Incentives almost always open with one, because a blank evening looks like a gap in the value.

This journey

Into Vancouver late: a transfer, a room, and late-night congee for anyone still awake. The welcome banquet moves to night two, on the harbour front.

Seafood at the welcome banquet on night two
Lobster, snow crab and steak

WhyOn this itinerary the Arctic is the product, and twenty people should meet it rested.

02
Decision 02

Not one aurora night.

The usual way

One aurora night, and hope.

This journey

Three consecutive nights on three different pieces of ground. The first night, the ice road out to a cabin on Great Slave Lake. On the third night, a vehicle follows the clear sky instead of waiting under it.

The aurora over the ice road on Great Slave Lake
The aurora above a camp teepee
The aurora behind a heated dome

WhyThe aurora is the one line nobody can guarantee. A single night is a coin toss, and a coin toss is not something to hand a client who has flown twenty people halfway round the world.

03
Decision 03

The group not held together all day.

The usual way

One coach, one route, all day, for everyone.

This journey

Two versions of the Rockies day, chosen before departure: the Icefields Parkway with Bow Lake, a snow trek up to the Peyto Lake viewpoint and out onto frozen Abraham Lake; or Johnston Canyon on crampons for anyone who would rather not. Everyone meets again on the Banff Gondola at sunset, before dinner.

Peyto Lake from the viewpoint, in snow
The frozen surface of Lake Louise

WhyTwenty people do not share one pair of knees, and the Parkway is a long cold drive with a snow trek in the middle of it.

04
Decision 04

No group dinner after the transfer day.

The usual way

A group dinner on arrival in each new place.

This journey

The welcome in Banff waits in each room instead, and buys back a night's sleep before the longest day of the trip.

WhyAfter three nights ending past midnight, a dinner on arrival stops being hospitality and becomes an obligation.

05
Decision 05

No cabin upgrades.

The usual way

Any extra budget goes first to the seats.

This journey

Twenty guests fly economy on the same carrier both ways, with priority handling. What an upgrade would have absorbed goes into the castle buyout, the third aurora night and the barn.

The snow castle in Yellowknife
The band and a full dance floor in the barn
The horse-drawn sleigh to the barn

WhySeats are forgotten within a week. It is also the one judgement here a client can reasonably argue with, so it is made in the open.

The memory point

Twenty people lying in the snow, nobody talking, everybody looking up.

A figure lying on the ice under the aurora

The third aurora night. A vehicle reads the KP index in real time and drives to wherever the sky is clearest. All twenty lie down in the snow, stop talking, and look up. One long exposure, with every one of them in it. No budget could buy this.

The Designer's Note

Three things hold this programme together: the number, the redundancy, and where the money deliberately does not go. Each one gives something up — a welcome dinner, a clear evening, a better seat — to protect the one photograph no budget can buy.

Zelts Yang · Journey Designer
The aurora over a northern lake at night
Travel This Journey With Your Team
A designed journey,
adjusted for your company.

Starting from this journey, we adjust the group size, the pace and the VVIP moments to your company.

Group size
This group is twenty. We plan and quote for your number.
Season
Winter, in aurora season.
What can change
The aurora nights, the two versions of the Rockies day, and the form of the farewell gala.
Care
Three aurora nights on three different grounds; an empty first night and unscheduled mornings after the late nights; the mountain-top landing runs weather permitting, with Emerald Lake for everyone else; the group moves as one block through every counter; a photographer from the first Arctic night, for the film shown at the farewell gala.
Price
Quoted for your group size and dates.
Next Step

Could a journey like this be designed for your organisation?

Tell us who is going, what needs to be recognised, and the feeling you're after. We'll take it from there.

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