Twenty guests flying from the tropics to the Arctic and the Rockies: a long flight each way with a connection, nights at around minus thirty, and an aurora nobody can guarantee.
This time
Two things to do: turn twenty guests into one named group with a shared story, and give the thing they were flying halfway round the world for a real chance of happening. Five decisions made it work.
02
The Idea
Twenty is small enough to close a castle, and large enough to fill a barn.
The programme was built around the number: where the money and the nights go, where to wait, and where to split.
01
The ice road onto Great Slave Lake
Yellowknife · the ice road
02
Not one aurora night
Yellowknife · three nights
03
Two versions of one day
The Rockies · the Parkway
04
The loudest night last
Lake Louise · the barn
03
How the Journey Unfolds
Eleven days in four parts. Green, then cold, then warm.
The Route
In and out through Vancouver, with three Arctic nights and the Rockies between
Vancouver → YellowknifeTwo days in Vancouver, then north into the Arctic
The Great Slave Lake ice roadA cabin on the ice, the first aurora night
Yellowknife → CalgaryA day that only moves the group south
Banff · Lake LouiseThe Parkway or Johnston Canyon, Lake Louise and the barn
Calgary → VancouverThe farewell gala, then home
Vancouver → Yellowknife → Banff → Vancouver · 8 Nights · 20 guests
04
The Design Decisions
Five decisions, each a departure from the usual.
01
Decision 01
No welcome dinner on the first night.
The usual way
Incentives almost always open with one, because a blank evening looks like a gap in the value.
This journey
Into Vancouver late: a transfer, a room, and late-night congee for anyone still awake. The welcome banquet moves to night two, on the harbour front.
WhyOn this itinerary the Arctic is the product, and twenty people should meet it rested.
02
Decision 02
Not one aurora night.
The usual way
One aurora night, and hope.
This journey
Three consecutive nights on three different pieces of ground. The first night, the ice road out to a cabin on Great Slave Lake. On the third night, a vehicle follows the clear sky instead of waiting under it.
WhyThe aurora is the one line nobody can guarantee. A single night is a coin toss, and a coin toss is not something to hand a client who has flown twenty people halfway round the world.
03
Decision 03
The group not held together all day.
The usual way
One coach, one route, all day, for everyone.
This journey
Two versions of the Rockies day, chosen before departure: the Icefields Parkway with Bow Lake, a snow trek up to the Peyto Lake viewpoint and out onto frozen Abraham Lake; or Johnston Canyon on crampons for anyone who would rather not. Everyone meets again on the Banff Gondola at sunset, before dinner.
WhyTwenty people do not share one pair of knees, and the Parkway is a long cold drive with a snow trek in the middle of it.
04
Decision 04
No group dinner after the transfer day.
The usual way
A group dinner on arrival in each new place.
This journey
The welcome in Banff waits in each room instead, and buys back a night's sleep before the longest day of the trip.
WhyAfter three nights ending past midnight, a dinner on arrival stops being hospitality and becomes an obligation.
05
Decision 05
No cabin upgrades.
The usual way
Any extra budget goes first to the seats.
This journey
Twenty guests fly economy on the same carrier both ways, with priority handling. What an upgrade would have absorbed goes into the castle buyout, the third aurora night and the barn.
WhySeats are forgotten within a week. It is also the one judgement here a client can reasonably argue with, so it is made in the open.
The memory point
Twenty people lying in the snow, nobody talking, everybody looking up.
The third aurora night. A vehicle reads the KP index in real time and drives to wherever the sky is clearest. All twenty lie down in the snow, stop talking, and look up. One long exposure, with every one of them in it. No budget could buy this.
The Designer's Note
Three things hold this programme together: the number, the redundancy, and where the money deliberately does not go. Each one gives something up — a welcome dinner, a clear evening, a better seat — to protect the one photograph no budget can buy.
Zelts Yang · Journey Designer
Travel This Journey With Your Team
A designed journey, adjusted for your company.
Starting from this journey, we adjust the group size, the pace and the VVIP moments to your company.
Group size
This group is twenty. We plan and quote for your number.
Season
Winter, in aurora season.
What can change
The aurora nights, the two versions of the Rockies day, and the form of the farewell gala.
Care
Three aurora nights on three different grounds; an empty first night and unscheduled mornings after the late nights; the mountain-top landing runs weather permitting, with Emerald Lake for everyone else; the group moves as one block through every counter; a photographer from the first Arctic night, for the film shown at the farewell gala.