An annual qualification trip for top agents — the kind of programme that stops motivating once it becomes predictable.
52Agents
3Separate Threads
The Moment
Delivered in full at 52 pax — the scale at which design decisions either hold or fall apart.
The Designer's Note
Recognition, motivation and cultural experience were treated as three separate threads with three different settings, instead of one long itinerary with an awards dinner attached at the end. At 52 people the risk is that the group becomes a crowd; the design kept splitting and regathering it.